The logo was originally inspired by the 19th-century “mammy” minstrel character, a black woman who was content to serve her white masters. On Tuesday, the Aunt Jemima brand announced it was changing its name to Pearl Milling Company after facing fierce backlash for basing its iconic syrup mascot on a “racial stereotype.” Aunt Jemima’s new name, Pearl Milling Company, is getting battered online for sounding like an unappetizing “gravel mining company” or “a James Bond villain.” Christopher Sadowski

Butterworth’s from now on bc she thicc & rich, also doesn’t have a dumbass name.” “Like they really couldn’t think of a better name than that?! I’m sticking with Mrs. “they really changed the name of Aunt Jemima syrup to Pearl Milling Company?!” another user wrote. Pearl Milling Company, Pancake & Waffle Mix, Buttermilk, Complete. The Aunt Jemima brand announced it was changing its name to Pearl Milling Company after facing fierce backlash for basing its iconic syrup mascot on a “racial stereotype.” AP “Sadly I would never recognize it and will probably go to Log Cabin,” one person said. Some even vowed to boycott the brand altogether. Meanwhile, one critic noted, “Pearl Milling Company? Sounds like a generic house brand for Dollar General.” “I think it sounds like a gravel mining company,” lawyer Michelle Rozovics wrote.Īnother said Pearl Milling Company sounded like “something owned by a James Bond Villain.” Browse our wide selection of Pancake & Waffle Mix for Delivery or Drive Up & Go to pick. Butterworth’s or Log Cabin, over the revamp. Shop Pearl Milling Company Complete Pancake Mix - 32 OZ from Shaws. The unsavory reviews are pouring in from Twitter, with some breakfast buffs threatening to switch to Pearl Milling’s competitors, Mrs. Wendy’s to add French Toast Sticks to their breakfast menuĪunt Jemima’s new name, Pearl Milling Company, is getting battered online for sounding like an unappetizing “gravel mining company” or “a James Bond villain.” Snoop Dogg announces new breakfast cereal Snoop Loopz McDonald’s fans fooled by fake tweet announcing return of all-day breakfast Queen Elizabeth II’s pancake recipe given to Eisenhower resurfaces

Pearl milling company